If you are reading this post, you either already have a product to market or you
trying to estimate the effort required to publicize your product.
With
my personal experience it was never easy to convince people for investing money or
time in your creativity. As a creative person I always felt my idea was unique
and was good for the market and will blow away all the records. But it never
worked that way.
Following are some DO's and Dont's from my experience :-
- Make a proper product page on internet associated with company - Internet community plays vital role for products because it lets you spread the word. FipZip is coming up very well for this use.
- Describe the product by yourself, because you know it better. There are many reviewers out there who will write about the product for some money but it won’t be to the point information.
- Specifications are more important than 1000 words article to describe the product. For example I can tell buyer in thousand words about a car, but if I tell him engine specifications he will understand it better. Believe me Google has made people very intelligent.
- Targeting the right audience. Distribute free samples or test rides and collect feedback to engage audience.
- Advertising - Make sure advertise reaches to the correct audience.
- Spread the word in communities, let people talk about it and be curious. Google Plus and twitter is best for this
- Don't limit the audience based on country or region, even if you can’t sell them let them be aware of your product.
Make sure your product has a page on following web sites,
- FipZip.com-Free product release portal and launch platform, it gives a good social media visibility. You can register your company and add all your products it will work like a channel to serve your company information with the world for free.
- Google Plus - there is a community for everything make sure you have reached best of them if not all.
- Facebook Page - Use Facebook ads for your products.
- Twitter Page - Your business page can bring many people.
- You tube - If you own a company and have many products you might want to create a channel and upload videos for your products.
Now that you have created all these accounts, make sure they are all interconnected. Feel
free to add more ideas in the comment section. Enjoy the product launch.
